Case Study: Marketing Campaign First Midwest

Goal

Increase mid-market business share using a direct mail promotional campaign

Details

• Take designs from client and develop into 3 dimensional custom boxes
• Build prototypes for six baseball and bat boxes
• Boxes – 4-color process with aqueous satin coating, gloss laminate, adhere to corrugate, die cut
• Brochures – collate 2 sheets, fold, saddle stitch with 1 regular staple and 1 eyelet loop stitch, punch 1/8” hole
• Attach custom themed tag to each ball, mount in box, shrink wrap, ship
• Match each recipient with the branch banker nearest to them
• Mail one box each week to CEOs over a six week time frame
• After meeting with banker, the CEO received custom bat

Solution

All baseballs and bats were delivered to prospects without damage

Sample