Case Study: Variable Data Delta Dental

Printed thousands of variable data postcards, all with their own personal identifier, which directed them to a microsite

Goal

Direct mail postcard to drive recipient to website to complete online survey

Details

  • Post cards imaged in multiple up format
  • Add unique code to each post card for tracking purposes
  • Print entire post card digitally using Creo color management software
  • CASS certified mail with Intelligent Mail bar code
  • Research postage options to give client choice of First Class or Standard Mail

Solution

Digitally produce postcard, presort and NCOA database, merge address and unique identifier into design files to output in one pass. Send Excel file with name and respective code to client for tracking purposes. Client was able to capture key information from recipients to improve their product.

Sample

DeltaCare - Survey Postcard - frontDeltaCare - Survey Postcard - back