Create, film and edit a short three-and-a-half minute video showcasing the YMCA's facilities and programs.
Two days were spent on location, conducting various interviews with staff and Y members. A green screen used during the interviews allowed for different backgrounds to be added during production. We were able to sync multiple camera angles to achieve a professional, finished product that resonated with the target audience. To help with transitions, we incorporated video footage or 'b-roll'. Lastly, we edited with the client to bring the finished product to life within a limited time frame.
The video was premiered at the Annual Celebrate WHY gala fundraiser.