WBE-Owned Firm Brings Added Value to Online Ordering Portal for Nicor Gas

Testimony from Meena Byers of Nicor Gas Energy Efficiency program. 
"Nicor Gas is proud to partner with Richards Graphics through our supplier diversity initiative."
On the left, energySMART logo: A white background with blue words energySMART A Nicor Gas program. Two green deco-style leaves accent on the right of the T in SMART.

Richards - not your average communications company

“Nicor Gas is proud to partner with Richards Graphics through our supplier diversity initiative. Mary and her team have met – and at times exceeded – our expectations for printing speed, quality and competitiveness.”
Meena Byers, Director of Marketing and Communications Nicor Gas Energy Efficiency Program

With an eye toward keeping abreast of trends in industry, Richards is a full-service resource for communications services including digital imaging, offset printing, fulfillment, inventory management, mailing and distribution. Richards has been working with CLEAResult for almost two years.

When presented with the challenge of creating a custom branded, online marketing tool for the Nicor Gas energySMART program, Richards responded with an innovative solution. In full collaboration with the CLEAResult team, Richards created a robust, energy marketing tool that is easily accessible to Nicor Gas’ trade allies. This online ordering portal launched in August of 2014.

The highlights of this exciting marketing tool:

  • Marketing tools to promote assessments, free products and rebates to qualifying Nicor Gas customers
  • Easy to access and clearly identified sections for Residential, Multi-family and Business
  • Single sign on access for trade allies
  • Literature that can be co-branded for trade allies
  • A dashboard view for administrators to quickly see orders and current inventory levels
  • An option for trade ally requests to require CLEAResult approval
  • Custom spend reports
  • No cost to set up site and no contract
  • Capability to offer educational pieces
  • Direct mail campaigns – e.g., personalized letters geared toward Multi-Family landlords, etc.
  • Printing, kitting and distribution of seasonal marketing campaigns
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